![]() Media publications typically show their overall numbers, but won’t disclose their origin. If or when questioned, most Advertising Account Managers or Website Owners won’t actually know the answers as they never look at it, they rely on the flashy numbers in their presentation to convince people to spend their advertising money based on trusting the presentation. This type of information can be proven because a website can get it via their Google Analytics Data. Those ‘55,000 Uniques’ might not even be in Australia, so if you are a local business selling just in this country, then having your story shown to people overseas provides very little value and would not be a wise advertising media send. Media kits will say things like ‘55,000 Uniques’ but what does that really mean? Is that unique views of the home page, a single article or across the whole website? Where to those unique views even come from and how long to they stay on a website for? In fact what it could mean is fifty five thousand people per year visiting a site which may not be a lot at all. There is a high level of trust placed in a presentation made on Powerpoint or Keynote when in fact the actual information is just a few clicks away if the time is taken to check it. Most media publishers rely on the ignorance of the business owner, agency or marketing person to really do their due diligence to see if what is being presented is true. Therefore if the information isn’t good quality or accurate how can you possibly evaluate your media spend accurately? Looking at pretty diagrams and numbers doesn’t help explain the true value proposition. So, you guessed it, it means you have to trust the source of the information and this is where most brands or business owners get caught out. Anyone can create one without being audited or checked, there are even free media kit creation tools available on platforms like Canva. There isn’t an independent body that creates them, so typically they are made ‘in-house’ by the owner of the media platform. ![]() so they can evaluate any potential media spend Practically any business that sells advertising, promotional content opportunities, or other marketing packages to showcase products or services, will have a media kit available for business owners to review. There are lots of advertising media kit or business media kit examples you can find on the internet, even templates that are used to create them. When it is used by magazines, websites or advertising platforms it will normally contain information that is aimed at convincing you to use them for your intended marketing activities. Please email us at with your feedback.A media kit, often referred to as a press kit, is normally a document or a presentation that summarises key information about a person or business. We welcome your suggestions for future toolkits, ideas for products, invitations to collaborate, and thoughts on how we can improve the usefulness of our messages and the usability of our resources. #PrepYourHealth Digital Media Toolkit: Meet People Where They Are.#PrepYourHealth Digital Media Toolkit: Bring Down Barriers. ![]() #PrepYourHealth Digital Media Toolkit: Create Community.#PrepYourHealth Digital Media Toolkit: Take Action.LocalizeĪll toolkit materials are localizable in some way, whether that be by adding your agency’s logo and URL to a print-out or poster or by pairing one of our graphics with a social media message of your own. If you have a Twitter, Facebook, or Instagram account and an interest in helping CDC to promote personal health preparedness on social media, we hope you too will make frequent and free use of the toolkit. We create our toolkits with health communicators at state and local public health departments in mind, but these materials are public information. #PrepYourHealth toolkit materials are designed to be shared. Right-click on the image and select Save As.Click on an image and it will open in a new browser tab.Scroll through available options by using the arrow to the left and right of the image.
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